As paid search marketing continues to grow, there are a lot of people who understand the basics of PPC. Knowing the basics is great, but PPC management services takes a lot more than just a beginners handbook. PPC in the hands of a PPC expert has the potential to deliver targeted traffic.
Hiring an expert in PPC really is the best way to start, as a veteran analyst has the experience to review every detail of your account, finding the best ways to improve. Also, it is very important to avoid mistakes when starting out.
Doing your own PPC is definitely do-able — but most small business owners or marketing managers just don’t have the time to do it as efficiently and effectively as an expert can. Hiring a Seattle PPC agency can give you the boost needed to get your company ranked higher much more quickly.
Still not sure if you should hire a PPC management service to run your PPC campaign? Here are 7 reasons why you should hire a PPC management expert:
- PPC Experts Are Prepared for Updates and Changes in Trends
PPC is an ever changing industry and PPC experts are able to stay up to date with the latest changes while keeping your campaigns moving forward without any delays or halts in progress. Google Adwords is constantly shifting and it is important that whoever is in charge of your campaign is continuously watching for these changes and making any tweaks necessary.
- PPC Management Team is Dedicated to Your Campaign’s Success
Maybe you are planning to find an experienced PPC analyst to hire in-house. This expert will be able to setup extremely effective campaigns. They will grow your ROI and lead volume greatly.
That is all sounds wonderful — but what happens when your in-house expert goes on vacation or is sick for a long period of time? Or all that experience attracts another company that delivers an offer they just can’t refuse and you lose your expert? Without constant monitoring, your PPC progress can see a major hit. With a dedicated PPC management team, however, this won’t be a problem.
- PPC Takes Time to Learn, Setup, Manage, and Monitor
As a business owner or marketing manager you are likely busy with hundreds of other tasks each day. A successful PPC campaign takes time to setup, manage and monitor, and that doesn’t include the time it takes to learn Google Adwords to start.
PPC may seem simple but the reality is, PPC costs money every time it is used. A badly managed campaign could cost a company hundreds or even thousands of dollars with no ROI. Businesses that run their own PPC campaign often see the first 6 months to be a loss. Hiring a pay-per-click agency allows you to avoid the delay, as most agencies can have a profitable campaign setup in as little as a few weeks.
- Having the Resources to Properly Manage Your PPC Campaign is Essential to Its Success
Managing a PPC campaign involves a lot more than just keywords and bidding. Knowing about ad copy, landing pages, bid management, tracking, and analysis are just some of the components of a successful campaign. Tools to help you manage your campaign can be expensive and difficult to learn. By hiring an expert PPC management agency you get the benefit of these helpful tools without the added cost or time.